Louis Vuitton and the NBA continue their partnership for the 2020/2021 season

July 20. Fiserv Forum, Milwaukee. Wisconsin. What’s so remarkable about the combination of those letters? Simple. The Milwaukee Bucks won the 75th National Basketball Association (NBA) season finale. And for the first time in 50 years. Fashion connoisseurs and trend hunters had something to look at, too. It’s becoming a tradition – the winning trophy appeared in a Louis Vuitton travel trunk during the awards ceremony.

The brand did not limit itself to just this one item, but released a whole capsule for all fans of the association. We tell you about the union of two cultures together with stylist Daria Galperina.

The second year on the parquet

It seems that the French fashion house only confirms more that a three-year contract with big sport was the right decision. For the second year in a row, a “cherry for the cake” was prepared especially for the Larry O’Brien trophy and award ceremony – a special traveling trunk. It contained the championship trophy. Handmade in an atelier in Agnières on the outskirts of Paris, the chest is covered with the signature Monogram pattern, fitted with brass fasteners, and decorated with the legendary letter V. The interior is made of an official Monogram pattern. The interior is in the official color of the North American Basketball Association, navy blue.

French adventure – basketballs

This year in the capsule of the house can be observed and a completely new accessory. An integral attribute of the game – basketballs. For Louis, this is an experiment. They did not limit themselves to just a ball for the game, but made a separate, collector’s version of a smaller scale. The edition is limited. The products were produced in collaboration with the official supplier of game balls for the NBA – Wilson Sporting Goods Co.

History inspires

It’s all due to the universal love of basketball and the culture of the 1990s, the golden era of sports. Creative Director Virgil Abloh and designer Don Crowley sought to blend pop culture, sports, fashion and signature French style. The images were based on the versatility and brotherhood of basketball teams during matches.

In the new season Louis Vuitton offers to pay attention to the lifestyle of players during traveling, press conferences and games. The pieces in the collection were created in a casual style and for every day.
Items from the first tailoring have taken on new shapes, and a key detail was the use of grainy meringue, which mimics the surface of a basketball.

Daria Galperina

Daria Galperina

image stylist

Louis Vuitton is one of those brands that actively uses its monograms on products and in the accessory group. In its collaboration with the NBA, the brand made no exceptions and the LV canvass is splashed on outerwear, valises and bombers.
Since the monogram itself is a very active element of the image (as well as the print), it is better to choose everything else in the image with the items of the collection without prints. Then you will be able to set the right accents and avoid the effect of “showing off”, even unwanted.

LVxNBA capsule

Let’s say about the clothing line itself rather briefly – pantsuits of strict and free cut, suitable for official events. Jackets, polos, shorts, hoodies are presented in a combination of Louis Vuitton’s signature style and colorful graphic references to the basketball culture and teams of the association.

The second chapter of the collection offers current solutions reflecting the players’ lifestyle: traveling, playing and press conferences. Bags from the first season with the NBA emblem and details reminiscent of a basketball net take on new forms. The spectacular grained meria, imitating the surface of a basketball, is a key detail in the updated collection.

And the icon of the sporty look of all times was not left aside – a bomber jacket in leather. Accessories and shoes in a similar design. There are even key chains and pillows in the collection.

You can get acquainted with the full collection on the brand’s website.

Daria Galperina

Daria Galperina

image stylist

In general, the collection is very interesting. The pearl of the collection is definitely the bag in the form of a basketball. It will look simply divine in a sports closet: it holds its shape, it is neutral in color and it clearly declares to the world about the hobbies of its owner. In addition, it is definitely an investment piece, from a limited collection, which speaks of status and financial status.
Apart from the accessories of the collection, I really like the leather bomber!
This type of outerwear itself is now at the peak of popularity, in the fall closet this one of the mastheads-2021.To fit such a bomber in the closet is not difficult. Even choosing a tracksuit and sneakers as the basis of the image, complementing it with a bomber from the collection, you will get a memorable image of a strong, strong-willed, sporty guy.

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