How hockey players dress: who dresses the Russian national team at official events

Sports fashion has long gone beyond the competition grounds. Today, the athlete’s style continues at official events and even on personal social media.

Hockey is one of the foremost sports in this respect: players are shot for the covers of glossy magazines, made ambassadors of leading fashion houses and even invited to create personal collections under their brand.

Today it is important for a hockey player to maintain his personal brand both by playing and by fashion images. While titled athletes feel like fish in water at fashion events, their younger colleagues are just beginning their journey.

In a special project of “Championship” and HENDERSON we tell you about the style rules of the future stars of Russian hockey – young players of the Russian national team.

This year the Russian Ice Hockey Federation celebrates its 75th anniversary. For 12 years HENDERSON Fashion House has been its official partner. The brand creates parade outfits for players of the Russian national hockey team and coaching staff, including athletes of the national and youth teams. About them – in our material.

Indholdsfortegnelse

Yaroslav Askarov, 19 years old (goalie)

Calmness, confidence and character – this is how Yaroslav defines the most important qualities of a goalie. Such an attitude allows him to show outstanding results. In 2020 Askarov was selected in the 1st round at No. 11 overall by the Nashville Predators.

Yaroslav is one of the most stylish representatives of the new generation of Russian hockey players. Outside of training base he prefers casual style, does not neglect bright accessories and motley colors.

I love the business style, but there are few places where I can go like this, because I’m busy most of the time.

It is worth noting Yaroslav’s love for sports shoes – he perfectly matches sneakers to the image and often shares trendy finds with his subscribers.

Marat Khusnutdinov, 19 (forward)

Marat is a silver medalist at the World Junior Championship and the future of SKA St. Petersburg. The club extended the contract with the player until 2024. He considers speed, technique and game thinking to be the main things in the striker’s work.

Like any professional athlete, he spends the vast majority of his time in sportswear. The fast rhythm of life imposes peculiarities on everyday images. However, the more valuable are official outings, which require a strict suit:

Sometimes you want to change your tracksuit for something elegant.

HENDERSON Fashion House offers such an opportunity to the player.

HENDERSON is the largest federal retailer of men’s clothing in Russia. The official suits of the national team players fit like a needle, and the fabrics from which they are created, the brand orders not anywhere, but in Italy, from its long-term partner – the factory REDA. By the way, although suits and shirts are the business card of HENDERSON, the assortment is not limited to it. The brand’s collection includes knitwear, outerwear, footwear, accessories and even perfumes and cosmetics, i.e. a complete men’s closet from A to Z.

Matvey Michkov, 17 (forward)

Matvey is characterized by a special diligence, for which he was included in the “adult” national team and became the youngest player in the history of the national teams of Russia and the USSR. He himself says that his success is 10% talent and 90% hard work.

Michkov is not a public person at all, but he makes every image based on comfort.

I value comfort in clothes.

If you try to characterize Matvey’s style in everyday life in one word, it will definitely be “restrained”. In this case, we are talking about both style and communication.

Kirill Kirsanov, 19 (defender)

Kirill is considered one of the most physically strong players at his age. The young man believes that it is discipline that he owes everything to. Kirsanov’s prospects are quite real – at the 2021 NHL Draft, he was selected at #84 in the third round by the Los Angeles Kings club.

The images that Kirill chooses for everyday life are always understated and laconic. This perfectly matches his character – confident and decisive.

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The pace of an athlete’s life and publicity influence his style even outside the sports field. It’s important to pay attention not only to your game, but also to how you look, because that’s what makes you feel confident and comfortable.

The material was prepared in honor of the 75th anniversary of Russian hockey in cooperation with HENDERSON Fashion House and the Russian Ice Hockey Federation.