Born To Be: a brand born on the surfing wave

In recent years, more and more domestic manufacturers have entered the market. Sometimes they are mono-brands producing a few models a month, but some of the companies have already reached “adult” capacity. We will tell you about the brightest and most noteworthy brands that have appeared in our country and even go beyond it. Today we are telling about Born To Be brand – a perfect pattern of self-expression and freedom.

How did it all start and who is Sasha Tikhomirov?

Born To Be is a brand created by the photographer and one of the first Russian YouTube-bloggers in the field of extreme video shooting. Traveling around the world, Sasha finds the most unusual places and takes breathtaking shots. He has said many times that his work allows you to live the moments and enjoy them hundreds of times after they are over, and sometimes the shots and videos turn out to be much more beautiful than what his eyes have seen.

Many of his works have been used as design elements for t-shirts and cell phone covers. This is what gave Tikhomirov the idea of his own clothing brand.

The concept behind the Born To Be brand

“Born to be” – so in English sounds the brand of Alexander Tikhomirov’s clothes. This is a kind of manifesto of the designer, calling to live freely and enjoy every moment, not subject to social frameworks and prohibitions. Sasha is against people trying to be someone other than themselves. His collections are created for independent and risk-taking individuals who live in the here and now.

Assortment of the brand

In tracksuits of Born To Be brand you should be cozy in cold winter evenings and comfortable when traveling long distances. On the site there is a large color palette, as well as children’s sizes, so everyone will find a suit to their liking.

Hiking backpacks are created based on the preferences of the founder of the brand as an experienced tourist. According to customer reviews, they are quite functional and roomy. They have comfortable wide straps that do not burden the shoulders during hikes, as well as minimalist design, which allows the traveler to look stylish even in the forest.

The brand’s assortment becomes more diverse with each new collection. Recently, the site began selling men’s underwear and socks. T-shirts with the brand logo and belt bags made of the same material as backpacks have also appeared. This past winter season, a limited edition collection of fleece suits was introduced.

Alexander opened his first store in 2017, and in five years the brand has gained a large customer base, and production volumes are only increasing, which speaks for the good quality of materials.
Born To Be items are worn by many Russian celebrities: model Liza Adamenkova, rapper Guf, musician Fyodor Belogai, millionaire blogger Sasha Chistova, as well as Oleg Miami, Aiza Dolmatova and many others.

You can order products on the company’s website or at Mikhailovsky proezd, 3c13.