How to learn how to write texts well? 7 useful books with working tips

The ability to articulate your thoughts competently and engagingly is becoming not just an asset, but a necessity. Whether it is a spectacular presentation for colleagues, an exciting advertising text or a heartfelt message in a social network – words have power. We have prepared a selection of books, after reading which you will learn to write on any topic and in any format easily and effortlessly. And let each line brings you closer to success!

“Write, Shrink 2025.”

This is an updated and expanded edition of the cult bestseller from editors Lyudmila Sarycheva and Maxim Ilyakhov. The authors have done a deep revision of the text, including 11 new sections and cleaning up outdated information. And essentially explain how to get on the path of concise, transparent and convincing presentation of thoughts – free from nonsense, falsity and clichés.

Using tips from the book, you will be able to create working bright presentations, build clear and understandable communication with colleagues, begin to distinguish quality text from poor quality, as well as learn to write brilliant advertising messages, newsletters and business letters.

The publication is addressed to copywriters, programmers, editors, designers, managers, art directors, businessmen – all those who write for work.

“Easy text: How to write texts that are interesting to read and pleasant to listen to”

Not all charismatic speakers can easily transfer their statements to paper, and some talented writers find it difficult to deliver their speeches. In their joint book, experts in written and live communication Svetlana Ikonnikova and Nina Zvereva provide tools for developing competence in both of these areas.

The book contains techniques for creating compelling texts that are both interesting to read and listen to. The authors share strategies for writing business letters and social media posts, as well as recommendations for preparing materials for public speaking. Special attention is paid to techniques for conveying the right intonation in writing and capturing the audience’s attention from the first words.

The material is based on the authors’ real-life experience and is supplemented with practical exercises. This book will be useful for those who are looking to strengthen their media presence, increase the effectiveness of business communication or improve their public speaking skills.

“How to get it right? Writing and Speaking Without Mistakes”

The book by journalist Alena Merkurieva is based on the famous “Literacy” cards of the Internet media “Mel” and is intended for everyone who wants to refresh or deepen their knowledge of the great and mighty.

The author in a concise form, with understandable to everyone examples and good humor tells how to speak and write Russian well and make fewer mistakes. The book breaks down complex and new rules of spelling, punctuation and syntax, presents the correct accents, slang expressions.

The book can serve as a reliable and not at all boring reference book on language norms. It will be useful to a wide range of readers: students, professional authors, journalists, as well as everyone who seeks to improve their language for everyday communication or professional activities.

“How to Create Cool Ad Copy: The Principles of an Eminent American Copywriter”

This is a comprehensive guide to copywriting written by respected advertising and marketing expert Joseph Sugerman.

The author shares his knowledge and experience gained over many years in the industry. He describes various strategies and techniques that will help you create effective advertising messages that can capture consumer attention and drive sales. After reading the book, you will learn to understand the psychology of customers, develop a unique selling proposition, master the techniques of writing vivid headlines and calls to action. The book also contains examples of successful advertising campaigns, analysis of cases from Shugerman’s practice and exercises for developing copywriting skills.

The book will be a valuable resource for those who want to learn how to write so-called sales texts.

“Pity the Reader: How to Write Well.”

This is a guide to the art of writing, based on the lessons of legendary American writer Kurt Vonnegut. The book’s authors, Susan McConnell, a former student of Vonnegut’s, and Vonnegut himself (posthumously through his writings and lectures) provide readers with profound insights about writing.

The book not only reflects the original approach of the author of Cat’s Cradle, Slaughterhouse-Five, and other notable novels to writing, but also presents philosophical reflections on the nature of art and the ethics of the writer. Included in the book are practical tips for creating vivid characters and compelling storylines, a discussion of the importance of honesty and authenticity in the authorial voice, ideas on how to use humor to connect with the reader, and strategies for overcoming psychological writer’s blocks.

This book will be a source of inspiration for aspiring and experienced writers alike.

“The Comic Hero’s Way: The Very Serious Structure of a Very Funny Movie.”

This is a desktop guide for screenwriters seeking to masterfully create comedic characters with a compelling psychological foundation. Comedy expert Steve Kaplan shares insights into how humorous storytelling differs from traditional dramatic approaches and offers alternative structures and rhythms for writing comedy.

The book provides illustrative examples from iconic films that not only educate but also entertain the reader. The author analyzes successful comedy scenes and explains how to structure the plot so that audiences not only laugh until they cry, but also believe in what is happening on screen. Kaplan reveals the key archetypes of the characters and suggests how to make them not just funny, but really tug at the heartstrings.

The book will inspire writers along the way to create a fresh and original comedy script. It’s like she reminds you of all the cool moments from your favorite comedies and throws up new ideas.

“Are you the one for me? How to write compelling dialog for film and stage.”

“I demand the continuation of the banquet!”, “What a disgusting your bay fish!”, “Semyon Semyonich…” Many screenwriters dream of writing lines and dialog that will hook people, if not make history. In this book, Linda Seger and John Rainey, screenwriting experts whose names have become a mark of quality in the industry, share their knowledge and techniques for creating lively and memorable dialog.

The book is packed with invaluable advice on infusing characters’ words with uniqueness and avoiding common missteps that can destroy an audience’s faith in the characters. And examples from plays, movies, and TV series serve to illustrate these tips. This guide is for aspiring screenwriters, writers, and creative people seeking to improve their work through witty verbal exchanges and energetic dialog.