Social networks you should switch to soon: 6 alternatives to popular sites

Internet marketer, targeting specialist

In recent days, Facebook, Twitter and Instagram have been blocked in Russia, and monetization in YouTube and TikTok has been removed. What alternatives do users have?

“Telegram

It is unlikely to completely replace Instagram. However, “Telegram” has some advantages. First, you can conduct secret chats. Thanks to special encryption keys, correspondence can not be decrypted on the side. Secondly, there will be an opportunity to become the author of the channel, where you can share interesting news with an unlimited number of people. In addition, the messenger has a tab “Favorites”, where you can upload an unlimited number of files, photos and audio recordings. For example, you can save recipes of your favorite PP dishes here.

If you plan to develop the channel and monetize it, you need to prepare: study the prices for advertising in existing channels, determine the range of competitors, collect an audience. “Telegram” is better used to create community management, the main task of which will be the formation of a voluntary community around an idea, problem or product. Not for nothing now brands and media personalities share links to their channels, because this social network can be a great platform for business development – whether it is a brand of sportswear, weight loss courses or personal online training.

Natalia: “Telegram is gaining momentum now and, in terms of blocking, has minimal risks. Therefore, this channel is more stable for business. It is especially important for entrepreneurs who sell their services and infoproducts through their personal brand to develop Telegram. For such monetization, it is perfectly suited.

“VKontakte” from “Telegram” is distinguished by the presence of targeted advertising: most of the audience – adult and solvent. In addition, the brand page can be customized to a certain style and visuals, which can be easily and quickly changed after the release of a new product.

Natalia: VKontakte is experiencing its second birth. For businesses related to the sale of goods and services, choosing VK is the best solution at the current moment, as the platform has a convenient and extensive functionality to attract customers.

Therefore, you should not worry about Instagram stores with your favorite sneakers – you will surely find them in VKontakte.

In addition, there is no advertising in the application, so monetization will still have to be worked on. But if you want to help develop the brand, there is an opportunity to donate to content creators special coins of the social network, which they can then exchange for real money.

“Odnoklassniki”

A familiar and unfairly by many forgotten platform with all the familiar formats and tools. Here you can publish posts with photos, videos, disappearing photos and videos, longreads, conduct broadcasts and video calls. The social network now has an active influx of audience – since the beginning of March, the growth of registrations has exceeded 66%.

Through the social network you can sell in different ways: upload cards and catalogs of products, conduct broadcasts with the ability to make a purchase immediately from the video, create closed paid groups or post exclusive content for a separate group of subscribers.

TenChat

The messenger was originally created as an alternative to LinkedIn, a social network blocked in Russia for finding and establishing business contacts. As an example, IT specialists took a Chinese application that combines several functions at once – WeChat. Initially, the launch of the social network was planned for the summer of 2022, but given the growing demand, the creators decided to hurry up.

Because of this, the functionality does not yet fully meet the requirements of the modern user. Monetization in the service is also not yet provided, but in the future the developers will take a commission for advertising.

Yappy

TikTok can be replaced by the Russian application Yappy, which was developed by Gazprom-Media. In it you can shoot and edit videos, create videos together with other users (for this purpose the application has a common media room) and share your work with the audience.

The service is constantly updated with filters and effects, and the creators are modernizing the functions of the video editor. Therefore, both beginners and professionals can use it.

“Rossgram”.

The Russian analog of “Instagram” promises to launch already on March 28. However, only for a limited number of users: top bloggers (with subscribers in the “old” “Instagram” from 100 thousand and more) and individual beta testers. The developers assure that the functionality will remain familiar and understandable, but will add new ways of monetization. This includes paid access to content and the possibility of fundraising (crowdfunding). Rossgram will be available to the general public in April 2022.