Stylish and non-basic sports club merch: no one can be surprised by game uniforms anymore

Fans’ merchandise has long been part of the clubs’ self-identity and a way of telling fans about their values. In recent years, the list of what is served under the guise of merchandise has expanded greatly. We’ve collected a few examples of stylish and even unusual merchandise from fanshops around the world – to get inspired and take notes. Yes, it was possible to do that.

Venice Football Club

This past season, this club reached the Italian Serie A for the first time in 19 years. But it was also remembered for something else – an incredibly stylish playing uniform. The new uniform came out in partnership with the club brand Kappa in the form of really high-quality and stylish sets. A special charm of the club is given by the decision to refuse title sponsors and placement of commercial logos on the uniforms.

After the jersey presentation, the fanshop instantly sold all the merchandise and the management continued to move towards stylish products.

Since the partnership with Kappa, the club has released several other collaborations that have been just as successful. One of them is a capsule with local brand Lido, released in April. It included women’s swimwear and men’s swimming shorts in the club’s colors. The items were created from recycled materials.

Another gem of the season was the Rain mini-collection, which included four items: an umbrella, a raincoat, a panama and a scarf. Such accessories will find their place in any closet.

NBA Retro Shop

The National Basketball Association store has been a showpiece for years: a very wide assortment, positioning each team through its colors and values, constant updates and very strong situational marketing.

For the association’s 75th anniversary, the fanshop rolled out an entire section with retro fan merchandise. But even if you’re not so immersed in the theme, you’ll still be delighted by the style and quality of the items. Bombers and panamas, retro jerseys and tracksuits are available in several variations thanks to the variety of teams.

“Los Angeles”

Soccer clubs in America are just beginning to reach for the greatness of the National Basketball League, but have been actively borrowing successful marketing cases from their European counterparts and basketball idols for several years. The Los Angeles-based club is solidifying its position as one of the brightest lines in the fanstore.

For this summer, the club has released a great lifestyle kit: denim jackets, bombers, cotton t-shirts and even Hawaiian-inspired summer shirts.

Italy again, soccer again

It would be strange not to mention Juventus when putting together a selection of stylish fan apparel. Torino’s recent seasons have been accompanied not only by stylish playing uniforms, but also laconic capsules for fans.

In addition to the huge selection in the club’s lifestyle section, which features many great casual options, the website offers a whole collection of homeware, jewelry and fan merchandise. The latter, by the way, include not only flags and supporters’ horns, but also folding chairs for the stadium.

Another unique item is a limited edition skateboard board in several design variations.

Sometimes club management is ready to find very unusual ways to please fans and become more popular in the whole sports space. In such cases, not only fans, but also subscribers of large communities with memes learn about the goods of the fanshop.

For example, we learned about these nails from FC Copenhagen and a battery from FC Tokyo from there.