Alfa Future People: what was memorable about this year’s festival

Alfa Future People: what was memorable about this year’s festival

Exclusive video report from Alfa Future People 2017 festival.

Alfa Future People is a legendary event for all music and sports fans. This year the number of people who attended the festival again approached 50,000. Among them were both longtime fans of the event and newcomers who tried to have time to try, hear and see everything.

For example, this is what festival participant Veronica told us about her first SUP surfing experience: “I’ve never tried anything like this before. It feels like you are not even near Nizhny Novgorod and surrounded by tens of thousands of people. Clear water, a small board, a nice breeze, a little bit of imagination – and you’re somewhere else entirely.”

“I think that we didn’t attract a new audience just with sports, it’s still more of an addition to the music, although very meaningful and enjoyable. I’m sure a lot of people come here knowing that they can try something new, get advice from an athlete, socialize, take pictures. We create a platform and atmosphere that you can’t find anywhere else,” said Victor Shkipin, the festival’s general director.

“Going to the festival, like a year ago, I wanted to spend two days as a week of my normal life. Music alone would not have been enough. I didn’t want to dance at all during the daylight hours, and I wasn’t going to sit in a tent for half a day,” said Veronika Mikhailina, a participant of the festival.

Perhaps, the only thing that was scarce at AFP was the number of hours in a day.

This year there were a record number of stages on the site – there were five of them, and 23 more active sports points. Everyone had the opportunity to see and try many new things. Some people were surprised by hip-hop at the main festival of electronic music, and they had a blast to Denzel Curry, while others were impressed by other areas of the festival. There wasn’t a single person who didn’t find something to do. Even the weather was not a problem for the true party people. Perhaps the only thing that was scarce at AFP was the hours in the day.