What’s in the new NBA and Bershka collaboration?

It’s not the first year that fashion and basketball meet on the same platform and create collections suitable for both casual looks and gym sessions. The Bershka x NBA collaboration, as in 2020, surprises sports style lovers thanks to interesting designs and new production technologies. Learn more about it in this article with stylist Nika Sila.

Nika Sila

stylist

The new collaboration between the NBA and Bershka is a win-win from last year’s collab. Despite the rapidly growing user demand for TikTok, which utilizes juicy imagery, this collection looks more “tasteful” and aesthetically pleasing. The collab also features more unisex pieces that will fit into any closet. Such things are more laconic and better combined with other clothes.

Where it all started

When in 2020 Bershka together with the National Basketball Association (NBA) announced the collection, it was said that it was inspired by sports resilience, competitive spirit and determination. The main goal of the brand was to unite fans of different teams around the world. That’s why many things are made as if from different scraps of fabric, cut from the uniforms of different teams from the Eastern and Western conferences of the NBA. For example, on one of the sweatshirts you can see the logos of Chicago Bulls, Golden State Warriors and Orlando Magic, and on the tracksuit – attributes of Los Angeles Lakers, Miami Heat and New York Knicks.

The previous collection was brighter than the current one: that was the challenge for basketball fans, invented by the NBA and Bershka.

Collaboration 2021

In this collaborative collection, the designers also used the symbolism of several iconic sports campaigns from the 1990s. The collection features large sports team logos and street style elements. The series includes hoodies, athletic pants, t-shirts, denim apparel and nylon jackets with Chicago Bulls, Orlando Magic, New York Knicks and Los Angeles Lakers logos.

Moreover, the new collection includes robes, hooded vests and interpretive tattoos. The clothes are made of black and white fabrics of light texture, on which the names of legendary teams are embroidered with golden silk thread.

The main trick of the collaboration is that the models are created using recycled cotton, polyester and eco-friendly cotton. Therefore, eco-friendly shoppers can safely pay attention to it.

Nika Sila

stylist

The new season’s collection is dominated by monochrome images with the predominance of black, white and gold colors. Due to the absence of bright colors and active prints the collection looks much more expensive.
Along with other trends, street style and the aesthetics of the 90s do not lose momentum in the fashion world, so such elements as low-rise jeans, loose boxer-style shorts and tops with ties are trends that are relevant now and will also be relevant in the next season. These models can be easily combined not only with total-blouses, but also with more classic pieces.

My favorite image is a white outfit with white jacket, cropped top and shorts.

The brand’s designers are keeping up with the trends and are also leaning on the 70s style. They propose to use sport-chic when creating images. The video shows combinations of boxer shorts with a fitted jacket and a sports body with classic pants. You can complement the outfits with a lot of rings or several chains of different lengths.

Bershka x NBA did not forget about pets. For pets in the collaboration they came up with suits with basketball team logos on the fabric.