Fyodor Smolov’s stylish resume: luxury and the perfect socialite look

On January 12, Dynamo officially announced the transfer of Russian national team striker Fyodor Smolov to the capital club. The club announced this news to the fans in the most creative way, preparing a video in the style of the Harry Potter movie.

Fyodor is famous not only for his responsible preparation for the game and frequent changes of soccer clubs, but also for his cool everyday images. Let’s break down Fyodor’s stylish resume in this article.

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Intuitively or consciously, but Fyodor perfectly plays up his natural appearance, which is of the Saxon type. It is obvious from his social clothes that he is a follower of smart-casual style with English accents. And this is a great choice!

Why is Smolov so popular?

Sports marketing in Russia and around the world has always worked on the principle of “the best players get the best contracts”, but the emergence of social networks has significantly shifted this postulate. Nowadays, an athlete’s media exposure is as important as, and sometimes even more important than, his results on the court.

Take even everyone’s favorite pair of Ronaldo and Messi: the Portuguese is much more attractive to sponsors than Leo, because, unlike the latter, actively interacts with the audience. As a result, the Argentine earns a couple of tens of millions of dollars a year less on advertising than Cristiano.

In Russia, athletes are not often the heroes of commercials, brands prefer actors and TV stars. However, Fyodor Smolov has become one of the most popular faces of domestic soccer. There is a logical explanation for this.

For marketers, an attractive appearance is one of the most important factors when choosing an ambassador for a product, especially if it is a non-mass segment product. Smolov is handsome, young, successful, fashionable and often provocative. He follows himself and is always open to new trends and experiments.

In 2018, on the wave of popularity of domestic soccer, three status publications – Men’s Health, Vogue and Esquire – chose him as the hero of their covers.

Fyodor leads a social lifestyle: he goes to parties, is friends with celebrities, participates in TV shows, gives interviews, donates time and money to charity and, most importantly, shares all this with his huge audience. Smolov is one of the few Russian soccer players who actively interacts with his audience through social media and social networks. And it’s important for fans to know that their idol is open for communication.

After the 2018 World Cup at home, Smolov signed four personal contracts at once, unrelated to the companies – partners of the national team: Gillette, Nike, Beats and Tinkoff Bank. To date, this is one of the most successful cases of promoting the athlete’s personal brand in Russia.

Smolov’s best looks

It is impossible to imagine Fedor’s closet without two elements of clothing – a denim jacket and a free short-sleeved shirt with bright colors. The striker manages to combine blue denim with black pants and a shirt so that it looks stylish. When traveling, he can limit himself to a basic t-shirt and black denim.

His clothes never contradict his type of appearance, emphasizing the advantages of his face and figure. And most importantly, you can see that Fyodor understands the cut, textures of fabrics, knows how to choose a good manufacturer and does not skimp on the quality of clothes.

His personal style is “British casual-excentric”. In fact, it is based on the secular style of British soccer fans of the late 50s and early 60s of the last century, but mixed with modern stylistic solutions.

Shirts he harmonizes with sports shorts, joggers and jeans. Such simple solutions are complemented by sneakers. The collection of the soccer player can envy any snickerhead. For example, he has almost all models from the collaboration between Nike and Off-White (and there are 10 of them in total). Often in Fedor’s images you can notice Jordan and Vans sneakers.

There is a place for classics in the style of the soccer player. He often appears in classic suits and lacquered shoes. In everyday life, he prefers to wear jackets that stand out for their unusual texture and design. Instead of a shirt, he wears a comfortable white T-shirt, so the outfit turns out to be less businesslike.

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His classic and casual closet elements are not at odds with the tattoos on his body, rather, this combination brings an element of drive and dynamics to his outfits. In colors he is a conservative – he prefers white, black and gray colors. And this shows that in life Fyodor prefers words to deeds, is strongly focused on the result and extremely emotionally strives to achieve the maximum in everything.