Where to buy clothes instead of H&M: 5 quality Russian brands for replacement

Many people have already gotten upset about the departure of brands, with H&M being especially lamented. But is it worth the tears? No! After all, it’s just another reason to look for new stores and locations. We’ve prepared some interesting and affordable options for you.

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With the departure of some international brands from the Russian market, the question of finding a worthy alternative has become acute. Especially when it comes to such giants as H&M.

Its advantages were a wide range of collections, fast updating of the assortment, affordable prices, a wide retail network with stores in almost every major Russian city. Of course, the quality of goods was often questionable, but the price mitigated this disadvantage.

First of all, we all remembered Russian designers. And, fortunately, it’s not 2014 anymore, when “Russian designers” was rather an ironic expression. In recent years, domestic brands have significantly advanced in design, materials, branding, promotion, service and development of their business. So much so that they have become a very worthy substitute not only for the mass market, but also for brands in the middle price segment. And also entered the international market.

For those who are not ready to completely abandon foreign brands, we have compiled detailed instructions on how to order goods from abroad.

Moreover, in addition to the major brands that have developed retail and a network of stores throughout the country, there are also small new brands. We present a selection that can be a worthy alternative to H&M, which has left us.

LIME

Perhaps the closest analog in terms of assortment, cost of goods, and the prevalence of stores in Russian cities. The advantage of this brand is modern trends, which are presented in the assortment. In the store you will almost never meet things that are “no longer worn”.

For fans of sports style in the brand’s assortment there is a whole section of sets – cotton tracksuits, hoodies and T-shirts meet the latest fashion trends. Some things are made of recycled cotton fabric.

Also in the collection you can find sets for sports – bodysuits, tops and leggings made of functional fabric.

Toptop

Another brand of Russian designers, until recently presented only online, but recently opened several offline stores in Moscow and St. Petersburg. Here you can find youthful trendy things. The premium line, made at the factory in Portugal, deserves special attention.

Zarina

This brand pleasantly surprised after rebranding, change of design course and marketing strategy. The current models have put the brand back on the fashion radar. Yes, there are still options released before the “rebranding”, so choose carefully and read the fabric composition.

The brand’s website also features a separate section with sportswear, which includes not only cotton suits and workout uniforms, but even accessories – espanders, jump ropes, water bottles and yoga mats.

There’s plenty to look out for in the new items, and the size range is up to a fair 2XL-4XL. What’s even more convenient, Zarina is represented in many shopping centers, as well as on marketplaces, which makes it easy to choose, order, try on and return.

Charuel

High-quality clothes for girls who work in an office or prefer a classic style with a sporty touch. Things can be combined with each other or with a basic closet. There are a lot of hoodies and T-shirts in the assortment, which are complemented with bright elements.

There is a petite line for a height of 160 cm, and the size grid is calculated up to size 52. The price policy is at the level of the premium line of H&M. Must-see suits, shirts, trench coats, coats and knitwear.

Callista

A more democratic brand from the creators of the previous brand. There is also a line for 160 cm height and sizes up to 52nd. But it is rather difficult to catch a big size. But you can pick up a full closet for yourself – from dresses to sports suits.

In the range of the latter are very beautiful color solutions and versatility.

Lichi

A brand for girls who prefer feminine style. Here you will find not only dresses for dates or outfits for vacations, but also stylish sets for walks and sports.

Limited size range does not allow you to call this brand a full analog of H&M, but the pricing policy is quite democratic.

Carefully study the list and go for new things – it’s never too late to update your closet.