New collaborations in the world of sport. Lukaku became a model and Arsenal revive the style of the 90s

This fall, new products are coming from just about everywhere. The sports world has not been spared from this trend either. We’ve gathered a fresh batch of new collaborations and alliances, inspired by sports in one way or another, in this material.

Karl Lagerfeld x Impala

Australian skateboarding company Impala, known among skateboarders, has released four-wheel skates designed by Karl Lagerfeld. The skates are decorated with a black and white KL monogram pattern. They come with a miniature purse that clips around the ankle – in which you can store your keys and credit cards.

The modern and sleek design of this pair is different from most Impala quad rollers, which are retro-inspired and reflect Karl Lagerfeld’s character. The cost is €179 per pair.

“Arsenal and Art of Football

Arsenal’s very cute collection in collaboration with Art of Football features bags and panamas made from unsold jerseys from previous seasons.

Two models of each item are available for purchase, made from home jerseys from the 2021/2022 season and vintage away jerseys from the 1993/1994 season. Everything is handmade, so the design may vary slightly from what is shown in the images, which means you are getting a one-of-a-kind item. You can purchase such a relic on the Arsenal website.

How Real Madrid and Spartak were updated, told in our material.

NHL and Zamboni

The league together with the manufacturer of ice machines released a children’s mini version of such a machine – an exact copy of the large version. The Kool Karz NHL Zamboni runs on batteries and costs $349. You can buy it online and at the NHL flagship store in New York.

Interestingly, over time, the baby Zamboni is planned to be sold at big chains like Walmart. The story is as much about revenue as it is about marketing – one can only imagine how much social media content these machines will generate.

Skye Brown and Tag Heuer

British skateboarder and 2020 Olympic bronze medalist Skye Brown has become the youngest ever ambassador for Swiss watch brand Tag Heuer. The girl received such an offer at the age of 13.

“We are very proud to welcome Skye, our youngest ambassador, into the Tag Heuer family,” said the brand’s CEO.

He noted that Tag Heuer hopes to “support Brown in the coming years and on her Olympic journey.” By encouraging this non-traditional sport, the watch brand aims to celebrate courage, youth and enthusiasm and expand its loyal audience.

Romelu Lukaku and Calvin Klein

The Belgian has become the face of the brand’s new advertising campaign with the slogan Calvins or nothing. “Calvin Klein underwear has had a place in my closet for many years. I’ve always appreciated their underwear for its style, the way it fits perfectly, and its comfort. It makes me feel great to be recognized for my style on and off the field. Being the face of an underwear advertising campaign from an iconic fashion brand like Calvin Klein is an honor,” says the footballer himself.

Romelu was captured in simple yet striking black and white portraits. The campaign reflects the elevated, thoughtful design of the latest collection and conveys the brand’s minimalist and impactful aesthetic.

What accessories the footballers chose at the Ballon d’Or award ceremony, read in our material.

Hublot x FIFA World Cup Qatar 2022

Hublot will be the Official Timekeeper of the FIFA World Cup for the fourth consecutive time and will time all 64 games of the FIFA World Cup Qatar 2022, including the final at the Lusail Stadium in Doha on December 18. And the tournament’s 129 official referees will measure game times with the new Big Bang e FIFA World Cup Qatar 2022 FIFA World Cup Qatar 2022 watches on their wrists.

Prior to the start of the tournament, the watch will be in countdown mode, tracking the days until the kick-off match between Qatar and Ecuador on November 20. Then, 15 minutes before each match, the watch will provide team lineups and player profiles so the wearer can enjoy the details right from the wrist.

When the game starts, the watch will automatically enter “match mode” and activate “timeline,” a specially designed feature to help fans capture the most memorable and most important moments in soccer.

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