Lecture hall. How to promote your fitness account in Instagram?

Every day the popularity of a healthy lifestyle is increasing, more and more people are showing interest in sports, proper nutrition, and are starting to follow the beauty and aesthetics of their own body. Social networks have been successfully promoting sports accessories, clothing, fitness equipment and fitness clubs for a long time. But how to properly and effectively promote your personal sports achievements, create opportunities for individual coaching programs, and conduct group classes online?

On December 10, for the first time in Moscow on one platform fitness stars, crossfit and bloggers will tell you how to monetize your sports lifestyle and earn on your achievements, popularizing sports in social networks. Learn more.

Forum program

12.00-12.20. Promotion of sports activities and image in social networks

Every day the popularity of healthy lifestyles is increasing, in which the desire of modern people to a conscious life plays an important role. In parallel, the number of new sports brands is growing: fitness clubs, clothing and footwear, fitness equipment, accessories, sports nutrition, etc. All this creates a great need for quality SMM-promotion in social networks, which has its own peculiarities. The presentation will cover some of the topical topics: brand image creation, audience recruitment and work with it, content selection, interaction with fitness bloggers and customers, etc.

Lecturer: Julia Drunk
Fitness-blogger, model

12.20-12.40. Difficulties in the development of a beginner fitness-blogger and ways to overcome them

– Working in local groups as a start to the development of your own blog.
– The role of the quality of video and photo materials in the promotion of the account.
– Charisma as the basis of your own promotion.
– The ability to communicate, to be interesting to people as one of the factors of creating a steadily involved audience.
– Ways to overcome “creative stagnation”.

Lecturer: Victoria Kudryashova
Certified FPA trainer, blogger.

12.40-13.00. Theme under preparation

Lecturer: Maria Golodskovskaya
Professional trainer and nutritionist, Nutrex and Better Bodies athlete, columnist.

13.00-13.20. Building a training process depending on the goals/training for your group

The country has been experiencing a running “boom” lately. Every year the number of runs in our country increases, and with it the number of participants. Most people new to running dream of conquering the marathon distance. The lecturer will tell you how to build the training process in the safest way, based on the goals you set for yourself.

Lecturer: Galina Startseva
Senior coach of Stolitsa Athletics Club, master of sports in track and field athletics, winner and medalist of championships of Moscow and Moscow region, medalist of the championship of Russia, medalist of International Cups.

13.20-13.40. How to recruit people for training, working for yourself

Features of women’s training. Individual/group training.

Lecturer: Alyona Astakhova
Fitness trainer, founder of Bootyup women’s fitness course.

13.40-14.00. Maintaining a personal account

To monetize or to enjoy? Combine!

Lecturer: Yaroslava Nikolaeva
Blogger, fitness model, motivator. Multiple prize-winner of the North-West in the category “Bodyfitness”, 4-time champion of Russia in the category “Bodyfitness”, vice-champion of the world in the category “Bodyfitness”, multiple prize-winner of the Arnold Classic Europe, Arnold Classic USA

… and many others.

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