Dmitry Busurkin: business is sport

The competitive spirit, the rivalry, the incentive to become better, to overcome obstacles and to achieve new stunning results – these are the things without which sport could hardly exist. But let’s look at these same concepts from a different angle: don’t they just as well prevail in the business sphere? Precisely because sport and business overlap in many ways at the level of basic values, today many large companies have begun to invest in various sports areas and help sport to become closer and more accessible.

One such company is the popular automobile brand Datsun. They have really turned to something that is accessible to everyone, but nevertheless gives the opportunity to become better – street vorkout. “Championship” met with the director of Datsun in Russia Dmitry Busurkin and talked about the ideology of vorkout and the concept of the author’s project Datsun picnic.

– Dmitry, why do you think such large companies as yours are now interested in investing in sports?
– Actually, it’s hard for me to talk about everyone, because everyone has their own motivation. But if we talk about ours, the choice in favor of vorkout turned out to be very simple. When we looked at what was going on around us, in the world of sports and car business, and analyzed the philosophy of our brand, it seemed to us that Datsun and vorkout are directions that pursue the same values. That is, when we launched the brand, it was and still is characterized for us by three words: dream, access & trust. By this we meant that we offer the customer a Japanese brand at an affordable price, which has such attributes as modern technology and reliability, and allow a person to take a step towards the dream without spending a lot of money. In our opinion, wokraut pursues roughly the same values. It is a sport that does not require any financial investment, buying an expensive ticket to a fitness center, a coach. What is important here is the desire: you need to start and with each step improve yourself, your physical condition and, among other things, positively influence the people around you. That is why, when we looked at what was going on, we thought that vorkout is probably the ideal direction in sports, which intersects with the values of our company.

– And how long ago did the idea of the Datsun picnic project originate? How did it all begin?
– Honestly speaking, the idea was born quite recently. We now have a big annual regional event, the so-called road show – it is a family day in ten major cities of Russia, when we organize a family holiday for our clients and potential clients. We invite everyone there who is interested, introduce them to our brand, to its values, to the cars. And at one point we started to think about what else we could bring to the event this year, we started to think about the sports theme. And after brainstorming and thinking, we came to the conclusion that vorkout is an ideal direction, which can also be introduced into these road shows.

– Please tell us more about the concept of the Datsun picnic project. As far as we know, it is not only a family holiday dedicated to vorkout, but also a competition in which the prize is the construction of a good sports ground in the city of the winner?
– Yes! We believe that we have a certain responsibility on our part and can positively influence our potential customers’ passion for sports. Datsun Picnic project is spread on 10 cities of Russia: Krasnodar, Nizhny Novgorod, Yekaterinburg, Izhevsk, Naberezhnye Chelny, Ufa, Orenburg, Samara, Volgograd and Rostov on Don. The idea is that the cities compete with each other, and the winner gets, as you rightly noted, a good, high-quality platform for vorkout in his city.

In fact, sport always implies competitive moments. In any case, when we do sports, we either compete with someone, if we are talking about playing sports, or we compete with ourselves, trying to improve the result. Therefore, the spirit of competition and rivalry is logically built into the concept of Datsun picnic.

– What should a participant do to win?
– Two videos will be published on the official website, which will tell the participants what they need to do. There is a general task: in a minute it is necessary to do a certain set of exercises correctly and record them on video, and then post them in social networks. There will be a special voting and jury selection. These are the basic rules of the contest.

Video-announcement of the contest.

– How did you manage to gather a team of guys who do vorkout and involve them in the project?
– The thing is that nowadays the topic of vorkout is quite popular and actively developing in Russia. We analyzed what is going on in various communities dedicated to vorkout and came across the ideologists of this trend. After discussing ideas with them, it seemed to all of us that the project is very interesting and is a so-called Win-Win, i.e. a win-win for both sides.

Now, indeed, there are a lot of communities that are not only involved in sports, but also promote its philosophy in every possible way in social networks, i.e. gather followers around them. They not only do it themselves, but also share their experience – it’s great!

In my opinion, sport is an opportunity to qualitatively improve your life.

– Dmitry, what place does not only vorkout, but sports in general occupy in your life?
– Of course, I can’t say that I am a professional athlete. But in fact for me sport is an opportunity, let’s say, to switch from the interesting work I have to physical exercises and, figuratively speaking, to clear my head, to think about something else, to reorganize my thoughts. After going to the gym you feel refreshed anyway. In my opinion, sport is an opportunity to qualitatively improve your life. Making some small overcoming of ourselves, our laziness, regularly devoting time to sports, we make our life brighter and more interesting.

– Is the sporting spirit present in business too?
– Of course! If you have no interest in achieving some results (which, in principle, is the purpose of sport), then business becomes uninteresting. In my opinion, business can be called a sport!

– And lastly: what would you wish to a person who decided to join vorkout?
– Returning to the philosophy of Datsun and the philosophy of vorkout, I would say that you have to make the first step. It is very important to make this step, followed by the second, third and so on. And try to improve your life without being afraid of anything. It is important to do – take it and do it!