HEA: this week's hype and trends

A sporty lifestyle and active lifestyle energize us for new achievements. In our Monday digest we will tell you about events from around the sports industry, new partnerships in the world of fitness, upcoming workouts and sports novelties.

Turinys

“Life in Motion” by Ravshana Kurkova

Actress Ravshana Kurkova became the inspiration and face of Reebok’s “Life in Motion” campaign. The collection features images that create a sporty style of everyday life. At the heart of the collection are Fast Flexwave sneakers – lightweight, durable and flexible at the same time.

“It’s very important that Reebok and I share the same philosophy that life is in constant motion. Mine is spent filming, rehearsing in the theater, traveling, playing sports – if I’m not moving, then I’m sleeping. I want to believe that we will inspire many people not to stop moving forward and enjoy what is happening here and now,” Ravshana confessed.

Run to training

In March, you have a unique opportunity to test out the new Nike Epic React Flyknit sneakers as part of the Let’s Run campaign. The studio on the fourth floor of Nike’s flagship at 14 Kuznetsky Most has been specially converted into a House of React space. Free trainings on Nike+Run Club and Nike+Training Club programs are held here. You need to pre-register for the classes at the link.
According to the manufacturer, the sneakers are made with a unique technology and are characterized by their lightness and elasticity.

Fitness tour at a special price

World Class fitness club chain has become a strategic partner of the international hotel chain RIXOS. It means that now special offers and tariffs for accommodation in RIXOS hotels located in Russia, Turkey, UAE, Switzerland, Egypt, Croatia, Kazakhstan and Georgia are available for fitness club members. The hotels will also host fitness tours and triathlon training camps for club members, and from April 1, the hotels will offer World Class training programs.

Rubik’s Cube World Championship

On March 18, the qualifying stage for the World Championship on Rubik’s Cube Red Bull Rubik’s Cube took place in the shopping mall “Riviera” in Moscow. The championship itself will be held in Boston on September 22-23. The competition includes three disciplines: “Speedcubing” – whoever assembles the Rubik’s Cube the fastest wins, “One-handed” – the participant who first assembles the cube using one hand wins, and “Rescramble”, where you have to repeat a certain cube assembly the fastest. Sixteen countries will take part in the championship.

Watch the video on Red Bull’s official YouTube channel.

Triathlon Intensive

On March 24 and 25, there will be triathlon classes, after which you will be eligible for Intermediate or Advanced level. The seminars are led by Victoria Shubina, the chief triathlon coach of the World Class fitness club chain and a multiple Ironman winner. The classes will last 8 hours each and are suitable for coaches who want to improve their qualifications, as well as for athletes who would like to become coaches in the future.

Water Safety

Many people neglect the life jacket because some find it bulky and uncomfortable. However, you should not forget about safety, even if you feel confident in the water. Aquatron presents to our attention an incredibly compact device C-Pal Personal Flotation Device, which replaces the vest. It can be taken with you in a special case, which can be attached to your arm, and in case of need, instantly filled with air. The device is worn around the neck and resembles a small life preserver.

Doing sports is getting easier and easier. There is only one thing you can’t buy – the desire to reach new heights.