Ronaldo and Messi’s confrontation. Now not only on the pitch, but also in the stores.

Ronaldo and Messi’s confrontation. Now not only on the pitch, but also in the stores

Messi has acquired his own brand. Unlike Crist, the range does not include underpants with his name on the elastic band.

Six years after Cristiano Ronaldo, Lionel Messi is launching his own clothing brand. Now two of the most titled soccer players of our time will be able to compete in the fashion world as well. Cristiano has long been mastered in the fashion industry and earns on his brand CR7 at $ 6-10 million a year, while Messi is making his first steps in a new field. Soccer fans closely associate Ronaldo with fashion, but Messi has never been known for flashy outfits and frequent appearances at fashion shows. However, the Argentine decided to try his hand at a new business and last week presented the first collection of his own brand Messi in the Santa Eulalia boutique in Barcelona.

Assortment and prices

It is too early to expect a variety of choices from the Messi brand. At the moment only six items are available to order on the website of The Messi Store: two T-shirts, a polo, a sweatshirt, a hoodie and an olimpic. The collection will be updated every week. More t-shirts and longsleeves, as well as a bomber and pants, are planned to be released before November.

I like to explore different areas other than sport. I try to get involved in something new whenever possible. I really wanted to launch my own fashion line,” stated the Argentine.

According to Ginny Hilfiger, the collection will include several things with Messi’s autographs. Things from Lionel’s first line are quite in line with the style of the footballer himself: comfortable sportswear without much glamor. Messi’s collection is primarily aimed at practicality.

T-shirt – $ 80.

Longsleeve – $ 70.

Hoodie – $ 170.

Krish’s image is much more colorful. Therefore, the things from the range of CR7 brand are characterized by elegance, which can be traced, first of all, in the collection of shirts and shoes.

All the variety of products under the brand CR7 is based on one principle – the thing should be quality made in a classic, timeless style and look expensive, but not flashy – so Cristiano himself describes the concept of his brand.

Apparently, Ronaldo is very involved in the design of his clothes.

For me, fashion is more about creativity, there are more opportunities for experimentation. Soccer is about technique and execution,” the Portuguese said before launching the brand.

The CR7 brand was born in 2013. Cristiano first started producing underwear and socks. In 2014, shoes appeared, followed by shirts and jeans.

The price for a pack of three CR7 underwear is on average $ 33.

Two pairs of socks can be purchased for € 8, and the price of casual shoes ranges from $ 92 to $ 148.

CR7’s new denim collection is not yet on sale. Last year, prices for jeans ranged from $ 78 to $ 148.

Who helped the players with the development of the brand?

Jeannie Hilfiger (sister of Tommy Hilfiger – the creator of the famous American brand Tommy Hilfiger) became the creative director of Messi brand. Ginny was Executive Vice President in her brother’s company for 15 years and now develops her own brand Ginny H. The position of brand manager was taken by Leo’s sister Maria-Sol.

To develop and promote the collection of underwear Ronaldo attracted super professionals. The footballer was assisted by New York designer Richard Chai and the leading manufacturer of underwear and socks in Scandinavia, the Danish brand JBS Textile Group. Cult photographer John Rankin was responsible for the advertising campaign for the second underwear collection. He created photo projections with posing Ronaldo, which were placed on the facades of buildings in seven cities around the world: New York, Madrid, Berlin, London, Lisbon, Milan and Paris.

It is noteworthy that both soccer players themselves act as models for their brands.

Where to buy clothes from soccer players?

On the website of The Messi Store you can arrange delivery to Russia. It will cost $ 8.

In 2015, an online store CR7 opened in Russia. However, after two years, investors suspended the financing of the project. The assortment and social media of the Russian CR7 website have not been updated for about three years. But on the official CR7 website it is also possible to arrange delivery to Russia.