What clothes help athletes become champions? 5 technologies from Forward

Sports performance and achievements are influenced by perseverance, labor, training, and willpower. Of course, the result depends on the motivation and efficiency of the person himself. However, that is not all. Gold medals and championship titles are the result of organized work in various areas. And the quality of equipment plays not the least role here.

What should professional athletes and those who lead an active lifestyle pay attention to when choosing clothes? What are the special features of breathable materials and how do they affect performance? Experts and Forward brand ambassadors answer. In 2023 it celebrates its 20th anniversary.

What distinguishes record-breaking clothing?

If for everyday wear and exercises at home it is enough to use things made of natural, pleasant to the body materials, in professional sports other indicators are important. Training and high-level competitions make adjustments in the search for clothes. They must necessarily be taken into account when choosing equipment. What are these indicators?

1. Hygroscopicity

Training sessions usually last several hours. Changing uniforms too often is very inconvenient. This is why it is important for sportswear not to absorb moisture.

2. Hypoallergenicity

The hypoallergenic nature of the fabric is also an important factor that will affect performance. The skin is a sensitive organ, and during intense exercise, clothing comes into contact with it more often. Therefore, it is worth choosing a fabric that does not cause irritation.

3. Durability

Fast pace, arm and leg swings, running and other physical activities are a test drive for clothes. Threads that are too thin, lack of elasticity, and other flaws will immediately show up in an athlete’s first workout. Exercise clothing should retain its original appearance even during the most energy-consuming workouts.

How do the materials differ?

In the production of sports equipment, modern and environmentally friendly materials are used. Fabric processing technologies are also important. In the production of clothing Forward company steps in step with the times – it uses new methods and textiles. What technologies should be emphasized here?

1. ORGANIC COTTON

Products made of such cotton are stronger than ordinary cotton, and breathability is about 10% higher. It is grown from cotton seeds that have not been subjected to genetic modification, chemical fertilizers, insecticides and pesticides. It is an environmentally friendly material.

2. Siberian goose down

This filling is considered to be the most valuable. It has a special softness, elasticity and high thermal insulation. It is collected from birds, grown in the harsh climatic conditions of ecologically clean areas of the Siberian region. The down undergoes multi-stage processing, which prevents the emergence and reproduction of dust mites, provides long-term anti-allergenic protection, meets international environmental standards.

3. QUICK DRY

Lightweight, breathable fabric that wicks moisture away from the skin, keeping you cool and dry and helping to maintain an optimal body temperature.

4. ROTEX

A special fabric technology ensures breathability (the garment is perfectly ventilated) and hygroscopicity (the material quickly wicks moisture away from the skin, keeping the shape dry).

5. Membrane in outerwear

A thin polymer film that provides water permeability (precipitation is trapped by the membrane, and moisture on the inside is free to evaporate). This effectively solves the problem of overheating, which is inevitable during high physical activity.

For 20 years Forward has been proving the fact that high-quality and standardized sportswear contributes to victories and records. The brand also pays attention to external aesthetics. A beautiful uniform is an additional charge of positive emotions and an opportunity to create a memorable image.

And what do the champions themselves say?

Alla Shishkina

three-time Olympic champion in synchronized swimming

“From the first days of training I dreamed of joining the Russian national team and taking part in world competitions. Besides the feeling of prestige and status, I liked the team’s sports uniform. But back then, you couldn’t just buy things from the outfit in a store. And an athlete in the uniform of the Russian national team aroused admiration and respect.

Therefore, when I joined the national team in 2008, I went to receive my first outfit with great joy and pride. Then I cherished these things for a long time.

Vladimir Mineev

kickboxer – mixed martial arts fighter, European and world champion

“When I joined the national team, I wanted to get Forward branded national team equipment as soon as possible. It was a big dream for a 19-year-old kid. I wanted to show the other athletes that I wore the uniform because I was the best and deserved it. But I managed to get the equipment from the company only after several years of hard training and participation in competitions at the world level. You have to work hard to get what you want. I’ve learned that lesson.

Natalia Ragozina

absolute world boxing champion

“Forward clothing has been my faithful companion for many years. For many athletes it has become a real talisman of victories. When I put on a fleece suit and a down jacket, I also feel confidence and a boost of spirit.

In Forward clothes I also like to spend time with my family in the fresh air. My daughter and I often go for long family walks during New Year holidays, wearing warm clothes from the company. They are always comfortable and warm, and we do not think that we can catch a cold. And every such adventure becomes unforgettable”.

How has Forward accomplished this?

Forward was founded in 2003. Having started its activity by making suits for Russian national teams, it was able to develop its own quality standard, which it adheres to to this day.

The collection of national team outfits includes 20 items: from T-shirts and shorts to hats and shoes. The company also produces uniforms for participants of various competitions (World and European Championships, Paralympics, Universiade) and successfully implements a number of collaborations with famous athletes. For example, the company has developed a collection of clothes for training together with the Rhythmic Gymnastics Federation. In addition, Forward releases seasonal collections every six months.

The process of testing and interaction with athletes is one of the important stages of equipment production. Based on the opinions and suggestions of professionals, the collections are constantly improved. This makes it possible to produce clothes in accordance with the standards required by high-performance sports.

The company’s assortment is popular not only with athletes, but also with those who lead an active lifestyle and like to travel. The garments stand out for their convenience, comfort and durability in wear.

Forward also adheres to the standards of environmentally friendly production. In particular, for many years the company has been producing hockey jerseys for Vyacheslav Fetisov’s The Last Game project, which is designed to draw public attention to global warming issues on the planet.

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