Fashion 2024: top fashion trends in women's and men's fashion

Fashion is an art that not only reflects the cultural aspects of society, but also serves as a key to revealing individuality. Lines, experimenting with colors, playing with textures – all this creates a unique language that every person can speak.

The constant evolution of fashion influences our daily lives, making us witness amazing transformations in the style and perception of our appearance.

Together with fashion-expert Olga Denega, we find out what major trends await us in 2024.

Ashion-expert of the online store Shopping Live

“What trends will be relevant? What have we already seen in previous seasons, and what will strike the imagination with its novelty? We analyze both women’s and men’s clothing. We also discuss global trends. How will the fashion industry and related industries evolve?”

Men’s fashion in 2024: general trends

Men’s fashion in 2024 will see changes in style and styles. Within the current fall and winter season, combined images that mix classics and sports are relevant. Clothes are becoming more practical and versatile, allowing men to easily change their business style to a more casual one.

Colors play a key role in the new season. Bright and expressive shades (especially neon) will be the center of attention. It is absolutely not necessary to dress in “eye popping” colors completely. But they give a great opportunity to make an accent.

Pay attention to the main color of the year – peach. Yes, men can also afford this delicate shade. Shirt, hoodie, T-shirt – here are the safest options for broadcasting peach. In summer, quoting this trend will become easier. Light cheerful shades fit more organically into this season. There can be shorts, pants, flip flops or sneakers.

If you are from the category of desperate fashionistas, it is worth considering a peach pantsuit. Just make sure that the dress code of the event to which you want to go in it, did not prohibit such coloristic experiments. It is also important that the shade is to your face.

Textures of materials also give us room for self-expression. Among the trends stand out fabrics with textured geometric patterns and light shine. Among the prints, it is worth paying attention to vertical stripes and lamppasses on pants. These elements create a dynamic and stylish look.

Accessories are also becoming an integral part of the men’s closet. A tie in the color of the shirt gives the image of sophistication, and a baseball cap makes the look more youthful and sporty. All that’s left is to decide what you want to wear. What are your fashion plans and closet reasons?

Since minimalism in clothes is very relevant next season, accessories will definitely come in handy. They will make the image more interesting. But remember that they should not be flashy either. Here, too, you should adhere to minimalism. Be concise, do not overdo it with details.

7 trends in men’s fashion – 2024

1. Minimalism

Next season, designers are favoring simple shapes and neutral shades. Minimalism brings order and systematization to the closet, emphasizing quality fabrics and clean lines. From such things you can put together a capsule for any season to always look expensive and stylish.

Monochrome joggers, basic oversize t-shirts, straight cut jeans and hoodies without designs or with neat logos are the perfect set to keep this trend going.

2. Classic suits

The classics are back on trend. Straight or slightly loose cut suits and dark shades bring us back to elegant style. Optimal option for office looks. You can experiment with styles, jacket length and shirts underneath.

3. Sporty suits

Dynamic and comfortable tracksuits are becoming indispensable in everyday life. Buy sets in bright colors, with references to the fashion of the noughties or futuristic designs. Add voluminous, monochrome, high-soled sneakers to complete the outfit.

4. Cargo

Convenience and functionality are in vogue, so cargo pants and jackets with lots of pockets are a great choice for a day out on the town or for outdoor activities. Combine them with basic elements of clothing to create a harmonious and stylish look.

5. Oversize

The trend for loose silhouettes is still with us. Oversize jackets, sweatshirts and even pants add lightness and dynamism to your look. Don’t be afraid to experiment with volumes. Winter is a great time for such experiments. Fill your closet with voluminous sweaters. It will be both fashionable and warm.

6. “Leather chic”

Leather is the number one material in men’s looks for 2024. Pay attention to jackets, raincoats and accessories. Leather products always make the image more sharp, daring. Also with them you can easily create a game of contrasts in the field of textures. For example, combine a leather raincoat and a sweater.

7. Grunge

Scuffs, holes, denim and plaid shirts – grunge has become another trend of the coming season. Create a Kurt Cobain-inspired look. From his closet preferences you can also borrow a calfskin and striped sweater.

Women’s fashion in 2024: general trends

Women’s fashion in 2024 provides endless opportunities for experimentation. Clothing becomes a means of self-expression, allowing each girl to emphasize her individuality. Asymmetry and non-standard styles will create refined and feminine images and will become the main leitmotif of stylish looks.

In the new season fashion catwalks will play on emotions, offering a palette inspired by feelings and moods. It is better to focus on the color of 2024 – delicate peach.

Also in the spotlight will be shades of bright pink, electric blue and warm chestnut. These tones will emphasize femininity and make the image spectacular.

Among the prints will be relevant vertical stripes, which visually lengthen the silhouette. Horizontal ones are also still in trend.

Designers suggest experimenting with different textures in clothes. From soft velours to rough textile materials. Such diversity creates unusual, but harmonious images. For example, you can combine dresses with lace inserts and a voluminous sweater. It will be relevant from the point of view of trends, and taking into account the weather conditions in winter.

7 trends in women’s fashion – 2024

1. The Cult of Lingerie

The aesthetics of lingerie is becoming a mainstay of women’s fashion. Yes, 2024 promises to be a very sensual year. Jumpsuits, lingerie-style tops and combination dresses in a variety of variations will create a feminine and luxurious look.

2. open shoulders

Femininity and tenderness are expressed through exposed shoulders. Choose tops and dresses with asymmetrical (one shoulder) and non-standard necklines. This will allow you to accentuate the desired area. Naked shoulders are always very feminine.

3. layering

Mixing textures and shapes in one look is a key trend for 2024. Wear layered outfits, combining fabrics of different textures and lengths. Don’t be afraid to experiment with different styles of clothing.

4. Belts

Accentuate your waist with a wide belt. You can also use its miniature versions as a necklace around the neck, bracelet on the wrists or ankles. Belts with large buckles, as well as models decorated with metal rivets or crystals look especially relevant.

5. Gradient

Color transitions give outfits airiness. Experiment with gradients on dresses and accessories. Especially with on-trend colors: peach, lemon, deep red, purple, green.

6. Fringe

Fringe is becoming a crowning element in women’s outfits. It adds a mood of lightness and romance to any image. Dresses with fringe on the hem, back or sleeves, as well as skirts with this decoration will be in the center of attention. In the field of accessories, this element also remains. Wearing bags with fringe.

7. Accent shoulders

Tops, jackets and dresses with voluminous shoulders and unusual shaped tops add drama to the image and attract attention. In such clothes you will definitely concentrate on yourself all the admiring glances. It is only important to remember that desperate hypertrophy of the shoulder girdle is not shown at a small height. Shoulders can be a little voluminous, but without global overdoing.

Trends in clothing production

Sustainability and environmentalism are becoming important criteria for many when choosing clothing in 2024. Not only style, but also concern for the planet is driving fashion trends.

More and more designers are using sustainable materials. Organic cotton, recycled materials or even algae are all used to create innovative fabrics.

Many brands are adopting sustainable production principles, minimizing waste and the use of resources. By buying their clothes, we are contributing to the environment.

3D printing technology is transforming the design of clothing, allowing us to create unique three-dimensional patterns and shapes. Its popularity will continue to grow. Exclusive accessories and decorative elements produced in this way will become an integral part of the closet of fashionable women.

Clothing with interactive elements, for example, light or sensor inserts (as on futuristic-style backpacks) will allow you to create unusual and very modern images.

What conclusions can be drawn?

Men’s fashion in 2024 is dominated by minimalism, a mix of styles and oversize styles. Elegance in simplicity is a closet commandment for the new season.

Functionality is also important to consider. The fashionable man of 2024 knows what he wants and chooses what is comfortable for him. He has ideas about trends and skillfully juggles them.

If the occasion demands it, such a man chooses an actual laconic pantsuit. If he is going to have a vacation in the countryside, he takes out functional cargo pants and wears them with an oversize sweatshirt. When he has an appropriate closet occasion, he boldly mixes things from different styles. And here we are already talking about one global trend – awareness.

A woman interested in trends in 2024 will consider linen styles, floral prints and options for creating layered looks. She’ll try accentuating her shoulders. She’ll find the perfect asymmetrical top. Perhaps it will be a trendy one shoulder longsleeve.

There’s also a chance she’ll wear platform shoes in the style of the 70s and noughties. But with the same success this woman can give preference to functional pairs – comfortable and practical sneakers, sneakers.

Most importantly – a truly fashionable woman in 2024 will know what she needs out of all this and what she doesn’t. If she is freezing in winter, she will hardly buy an asymmetrical longsleeve, no matter how topical it may be. She will opt for a warm oversize sweater that she can also wear a turtleneck underneath! And here we are talking about the mindfulness trend again.

Within the same trend, clothing and footwear manufacturers will continue to focus on sustainability. They will not only focus on beauty and comfort, they will also consider the impact that creating clothing has on the world, nature and society. This trend is the current trend. It will only get stronger.