Jack Grealish is Gucci’s new ambassador with a million-dollar contract. How did this happen?

The world of fashion and the world of soccer have never been as close as they are today. There is nothing strange in the fact that soccer players are into fashion, they want to look good in the pictures of photographers or fans, but now the cooperation has reached a qualitatively different level.

What these contracts are made of

There have been precedents of fashion revolution before, we can not forget about David Beckham. He was practically a pioneer, you can even say that everything started with him. After the athlete there was a new generation, which conquered the world of fashion and brought there a lot of new things. Among them, for example, are such footballers as Paul Pogba, Neymar, Kylian Mbappe or Hector Bellerin.

Paul Pogba and David Alaba in the Gucci 2022 advertising campaign

Soccer is a global game that for decades has united completely different audiences into one gigantic one. Its popularity continues to grow, and with the advent of social media, the process has gone very fast and massive. It was then that the relationship between fashion and soccer got a new twist.

However, luxury brands are not only guided by a player’s results on the pitch, but also by his activities off it: a player’s appearance and social activity become on par with scoring goals, and sometimes even higher.

In May 2022, Romelu Lukaku became a Samsonite ambassador

Everything that began in the 1980s between Nike and Michael Jordan is now happening with fashion brands and the soccer world: Dior has announced Kylian Mbappe as its ambassador, Raheem Sterling represents Clarks, Moncler dresses Inter players and Hugo Boss dresses Real Madrid players.

The most expensive English soccer player in history is now wearing Gucci

In April 2022, the soccer world started talking about a possible collaboration between Jack Grealish and Gucci. On May 23, the brand officially announced the Briton as a global ambassador. The agreement will bring Grilish € 1.6 million in profit.

I am honored to announce that I have joined Gucci as their brand ambassador.

Jack Grealish

For anyone who follows the career of the Brit, nothing unusual has happened: he has often appeared in public wearing the brand’s clothes, has a huge audience and is a player of the top team of the English Premier League.

On the pitch, his hairstyle, rolled up gaiters and pumped up calves have become trademarks, with countless social media posts dedicated to them. His social image and recognizability is an important factor for Gucci.

Together with a stylist, we reason how you should dress to become the face of the Italian brand.

menswear designer

The style of the Gucci house is expensive and daring, and in a completely new way things from the collection look on Jack. He stylishly combines branded pieces with sporty pieces.

Grilisha’s clothing style can be defined as athleisure. Today it is one of the most stable trends in fashion. The main idea is the combination of sporty things with casual ones. This style is actively developing, as the boundaries between office, home and outdoor activities are increasingly blurred. And the desire to look stylish and appropriate in different circumstances is becoming more relevant.

The main thing in Jack’s closet is a sweatshirt. It is a universal thing, which is perfectly combined with jeans and a jacket, giving the image of formality. It also looks relevant with a tight shirt (overshirt) and trousers-cargo. And the most common combination with knitted joggers. All three looks can be complemented with sneakers and a backpack. Jack is great at combining sweatshirts with jeans or shorts.

Grilish has excellent taste, he chooses trends: one suit can combine sports and street style, floral romance and bright contrasting colors.

Perhaps, this is a bid for boldness! The florals and soft material emphasize the athlete’s brutality even more.