What sports and Ritter Sport chocolate have in common

What sports and Ritter Sport chocolate have in common

Elizaveta Volobueva

Elizabeth Volobueva

Ritter Sport chocolate

The name of the candy has the word “sport” in it, but can it be called a treat for athletes?

Ritter Sport is a German chocolate that is sold all over the world. Each bar has a recognizable design that differs depending on the filler and a letter logo in the center on the glossy packaging. We break down what’s sporty about this chocolate and which chocolate to include in an athlete’s diet with a nutritionist.

Lydia Kvashnina

nutriciologist

Good quality chocolate can be included in limited quantities in an athlete’s diet, preferably dark or bitter chocolate with a high cocoa content, low sugar content and no dairy.
Bitter chocolate really has a lot of useful properties: it is an antioxidant, improves brain activity, lowers blood pressure, improves the cardiovascular system.

History of the brand

The firm Alfred Ritter Cannstatt was founded in 1912 and continues to exist to this day. The first factory was built in Stuttgart by Alfred Eugen and Clara Ritter. In 1932, Ritter’s Sport Chocolate with a square shape was introduced. It was Clara Ritter who came up with the idea, saying:

“Let’s make chocolate that would fit in the pocket of any sports jacket and would not break, and would weigh the same as a regular rectangular bar.”

In 1970, the first yogurt-filled chocolate was introduced, and a television commercial, whose slogan is still known today, read “Quadratisch. Praktisch. Gut” (“Quadratisch. Praktisch. Gut”). 1974 was the year in which chocolate packages became multi-colored. Two years later, the Knick-pack was invented, thanks to which chocolate can be opened by simply breaking it open. Since that time, the collection of flavors has been enriched many times over, and vegan, gluten-free and lactose-free chocolates have appeared.

What does it have to do with sports?

Let’s look at the name of Ritter Sport chocolate. Ritter means “knight” in German, but it’s the surname of the brand’s founders, too. What does this have to do with sport? As mentioned earlier, Alfred’s wife noticed that people taking the chocolate with them often complain that it breaks in their pockets. The woman decided that it was necessary to make a small and “strong” bar without reducing the amount of chocolate.

And so it happened: the company began to produce square, thick chocolate bars weighing 100 g, consisting of 16 pieces. A sports jacket, in the pocket of which this chocolate was to fit – that is, in fact, all that connects chocolate with sports.

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