founder of the fashion sneaker brand Revenge
“For a person to feel comfortable and confident in the chosen image, the balance of beauty and convenience is important. It should be observed in every element, not neglecting the foundation – shoes”.
Since the beginning of the XXI century, sneakers are no longer just sports shoes. They are now a key element of street and even high fashion. Largely due to the change in people’s lifestyles. It is increasingly active and mobile, which makes sneakers the most suitable option for everyday use.
What we wear allows us to be different. With the help of closet items, people can blend in, feel a sense of belonging to a certain group. Or to distinguish themselves against the background of others, emphasize individuality. Style is a way of self-expression.
Sneakers have long been synonymous with both convenience and beauty. Karl Lagerfeld’s collection at the Chanel RTW Fall 2014 show made a big contribution to this. The models wore tweed suits and leggings with grunge elements, and complemented it all with sporty shoes.
Then the world realized – sneakers have taken root and have become a universal element of the closet. They will find a place in smart-casual, and in the romantic style.
How to choose sneakers?
Selection of sneakers to the image is based on several important points.
1. Features of the figure and the choice of shoes
Depending on the height, fullness, physiological features, the choice of shoes can differ. On low people will look good as sneakers on a platform, and on a thin sole. Tall people are suitable for any.
Overweight people should refuse soles with EVA (ethylene vinyl acetate). It is better to give preference to models made of mixed materials.
In addition to the visual ratio, the peculiarities of the foot also influence. For example, if it is narrow, you will have to tightly lace up. This may affect the appearance.
2. Color, texture and material of shoes
Basic white sneakers have long been a classic option. They are perfectly combined with any style and therefore are an integral part of the closet.
A good choice remains neutral tones, suitable for a business image or a meeting in a restaurant. But bright colors are appropriate for summer clothes. They will easily revitalize white, khaki or pastel colors.
It is also necessary to take into account the time of year and temperature. For cold seasons are suitable for leather sneakers of a darker color. For warm seasons – cotton, breathable and lightweight models.
Xtep Street Shoes Series Sports Life / nonconform sneakers for the city in basic shades
3. Type of activity
Each type of activity requires specialized footwear with its own characteristics. Running shoes have good cushioning, tread and gortex to prevent injuries.
Team sports require shoes that provide better traction and foot protection. If your goal is a business meeting, then more classic models will do.
Demix SPEED TRAIL 2 sneakers for everyday jogging, RUB 4419.
What colors are in vogue?
The more accentuated the better. For example, bright colors and distinctive details in footwear, including sports shoes, have been gaining popularity for several years now. And consumers who like to experiment with colors or want to try something new are actively responding to this. As far back as last year, the Onitsuka Tiger Mexico 66 from the movie Kill Bill grabbed the industry’s attention.
The world is tired of the classic neutral black and white models. Deep brown color combined with trendy red clothing is gaining popularity.
Men’s sneakers STREETBEAT Wave, 6999 rubles.
What materials are in fashion right now?
Natural leather remains in the first place in terms of materials. It will last a long time, is safe for your feet and is more environmentally friendly than artificial substitutes.
Innovations and technologies
Now actively developing 3d-printing. Innovations in this sphere do not bypass the fashion industry of sneakers. New technologies allow you to model and print any unusual element of shoes or the entire model.
For example, adidas is actively creating the sole for the 4D Fusio model using the latest 3D printing technology.
The futuristic sneakers feature an unusual midsole resembling a sharp pattern. It is able to maximize the energy spent on each step and absorbs pressure.
Key trends
1. Retro
They have not gone out of fashion for several years. That’s why sneakers straight from the 2000s and 1990s with mesh inserts and silver elements are growing in popularity every year.
Sneakers men’s New Balance 530, 18 041 rubles /lamoda
2. Futuristic models
Another trend is futuristic design. Bright colors and unusual stylistic solutions in footwear seem to be a breath of fresh air in the conditions of a widespread fascination with retro solutions.
Men’s adidas Adifom CLimacool sneakers, 16 499 rubles.
3. Gorpcore
This is a “long” trend whose fans favor practicality. It is epitomized by multifunctional hiking sneakers. They can be worn both on a hike and on a walk with friends. The idea is to have one technological pair and not be afraid to fit it into any bow.
REEBOK Zig Kinetica 2.5X men’s sneakers, 13,990 rubles.
specialist in the purchase and delivery of sports shoes
“Men’s sneaker fashion continues to evolve and change, offering new materials, designs, technologies and colorways. This makes them a popular and sought-after footwear option for every style and lifestyle.”
4. Ugly shoes sneakers
These are the very same “ugly sneakers”. The trend has been called cooling off. Nevertheless, massive pairs with thick soles, brightly colored and heavily decorated are still in style. Today they are often complemented by voluminous laces. The sole can be unusual – multicolored, textured. There is also a touch of retro.
In any case, such models are the choice of those who want to attract maximum attention.
Sneakers Puma VELOPHASIS Phased, 14 250 rubles /lamoda
5. White sneakers
This style remains popular and relevant. White sneakers always look fresh. As a rule, they are made of leather or durable synthetic materials. They fit any style of clothing and are a classic accessory for everyday life.
Demix Sprinter Verse men’s sneakers, 3499 rubles.
6. Minimalist classics
Universal sneakers are suitable for every style of dress and age. Their hallmarks are simplicity and minimalist design. This is an ideal option for everyday use. To make them definitely universal, choose basic colors: black, brown, beige.
Men’s sneakers TENDANCE, 10,790 rub.
7. eco-sneakers
The growing interest in environmental protection has led to the emergence of sneakers made of recycled materials. The use of environmentally friendly production technologies is also important. More often than not, such sneakers have a relaxed look. They do not have a rigid shape.
Nike Space Hippie 01 sneakers (recycled polyester), 12,990 rub.
Keep in mind that major design trends change every season. However, classic and versatile pairs always remain relevant and in demand. If, however, you want to try on sharp-trend solutions and choose the brightest of them, then you can’t do without the fashion instructions that follow below.
How to choose and wear sneakers?
To properly match sneakers to different looks and styles, you need to consider a few basic factors.
Men’s Xtep Retro Series sneakers (such a pair requires a laconic closet accompaniment), 7900 rub.
1. Color and design
Choose shoes that harmoniously complement the color and design of your outfit. For example, a white pair looks good with most shades of clothing, and bright sneakers can add interest and originality to your image.
If the design is complex, it is better to fit such sneakers into a laconic bow. Let things be simple and discreet. Then it will be possible to avoid overdoing it, and shoes can fulfill the role of an interesting accent.
2. Shape and style
Shoes can emphasize or soften the shape and style of the image. So, massive sneakers with thick soles create a contrast with thin pants. In turn, sporty closet items complement an active or street style of clothing.
Sneakers men’s Kappa Falcade (anatomical insole), 5809 rubles / Sportmaster
3. Type and material of the sole
Think about where and in what conditions you will wear your sneakers. If you plan to spend a lot of time outdoors or on the grass, it’s better to choose a pair with a high-quality sole with good traction and resistance to wear and tear.
4. Comfort and support
Comfort and support for your feet are important factors when choosing shoes. Take into account your lifestyle and the specifics of your gait. This way, you’ll find the right model that provides optimal cushioning and joint support.
Reebok PREMIER PUMP PARIS TRAINER sneakers, 15,200 rubles /lamoda
5. Combine with accessories
Don’t forget that shoes always either complement or contrast with your accessories. We’re talking about bags, glasses, watches and so on.
The right choice of shoes to different images and styles depends on your taste, preferences and lifestyle features. Don’t be afraid to experiment with combinations and find your unique style.
Men’s sneakers DIESEL PROTOTYPE, 40,910 rub.
How to care for sneakers?
Caring for men’s sneakers involves several steps. This will help keep them in good condition and extend their life.
1- Cleaning. Wash your shoes after every wear to remove dirt, dust. Use a soft sponge to avoid damaging the material.
If the shoes develop difficult stains or dirt, use specialized detergents or leather and fabric cleaners appropriate for the material of the sneakers.
2. Drying. After cleaning, you should air dry your sneakers. This will help remove moisture and prevent mold. Do not leave the shoes in direct sun or heating radiators. Otherwise, there is a risk of damaging the material.
3. Care of the sole. Periodically clean and remove dirt from the sole to prevent wear and tear and increase the weight of the shoe. If it is made of natural rubber, you can use specialized products to care for this material.
Demix Trailish hiking-style sneakers, RUB 3999.
4. Weather protection. When wearing your sneakers outdoors, you need to protect them from rain, snow and sun. This will help prevent stains and damage to the materials. Resort to specialized waterproof treatments or buy models with waterproof properties. There are many of these available now.
5. Storage. Keep your shoes in a dry and ventilated place. This way you will prevent the formation of mold and bad odor. Do not stack on top of each other to avoid deformation and wear of the material.
It is important to remember that the proper care of sneakers depends on the material, design and features of a particular model. Read the care instructions provided by the manufacturer for additional recommendations.