What’s New. 5 top healthy trends for August

The last month of summer is the perfect time for the brightest fitness upgrades. Let’s share our fitness discoveries this month.

Nike brand launched the “We are unstoppable” campaign

The project encourages to unite, strive for a better future and change the world. Nike believes that sport gives you the strength to keep moving forward, no matter what the obstacles. Neither stadium closures nor canceled competitions have stopped real athletes. Cristiano Ronaldo, Serena Williams, Megan Rapinoe and others took part in the videos. The campaign was supported by such Russian athletes as Evgenia Medvedeva, Alexander Ovechkin, Alexander Golovin and Georgy Dzhikiya.

Reebok presented eco-collections

The company released sportswear and footwear without the use of virgin polyester. Sport is becoming more eco-friendly and strives to preserve the planet. All products of the [REE]CYCLED line are made of recycled materials. This includes the beloved Classic Leather sneakers, as well as the Furylight 3.0, Zig Kinetica and Nano X.

The [REE]GROW collection features sports equipment made from plant-based materials: eucalyptus bark, natural rubber and algae. The sneakers will cost you 7,999 p. and the sports shorts 3,999 p.

Adidas Originals are celebrating the 50th anniversary of the legendary Superstar sneakers

Yuri Dudy, Nastya Ivleeva, Noize MC and other stars took part in the campaign. They talked about their creativity, shared their views on the modern world and vision of the future. The ideology of the legendary sneakers is to stand up for your thoughts, create and be together.

The position of the brand is actively supported by Jonah Hill – actor, director and screenwriter. Jonah believes that only by uniting, putting the experience of different generations together, it is possible to achieve brilliant results. SUPERSTAR sneakers have become a symbol of youth, street culture and bold decisions. It is said that several heroes will even present their collaborations with the brand.

Genetic tests are becoming increasingly popular

Screenings, tests and exams have become the new way to spend your leisure time. Genetic tests are something that can identify weaknesses and prevent future problems. The test is taken once and the results last a lifetime.

The testing process takes about a few seconds: all you have to do is drop some saliva into a test tube. However, you will have to be patient – the result is prepared within 90 days. In the end, you get a complete dossier about your body, predispositions, genetics in the size of 300 pages.

The test is indicated for those who are planning a pregnancy, those who have nutritional problems, and those who are simply interested in their heredity. The extended study allows you to find out how predisposed a person is to sports, to determine the level of endurance and the likelihood of injury.

Wellness tours instead of beach vacations

With the coronavirus, habitual travel has become a limited pleasure. A lounger vacation abroad can be replaced by an equally enjoyable trip with a fitness program, food system, wellness treatments and exciting activities.

This type of vacation is especially wonderful because you will be immersed in a team sports atmosphere, which is motivating and empowering. You won’t have the opportunity to skip a workout or snack on calorie-laden food. The program includes daily yoga practices, stretching, and strength training. Some tours include the services of a personal chef, who will be responsible for a healthy diet. So, in Sochi you can choose for yourself the most comfortable type of rest: closer to the mountains or the sea. The possibility of a fitness tour is also available in the Crimea.