90-60-90 não está mais na moda. Como é a figura ideal hoje em dia

90-60-90 não está mais na moda. Como é a figura ideal hoje em dia

We tell you how beauty standards have changed and what parameters modern girls aspire to.

Merlin Monroe, Twiggy, Cindy Crawford – over the last hundred years, beauty standards have changed many times. Once the girls pulled themselves corsets to achieve the coveted “hourglass”, experimented with diets for the sake of the image of “heroin chic”, disappeared in gyms to get an athletic and trim figure. And what do the fair sex strive for today? We tell you what figures have replaced the legendary “90-60-90”.

Hourglass, subtility and muscles: how the image of an ideal woman changed

In the middle of the last century, the pin-up era began, and shapely, lush girls became fashionable. The ideal figure was considered to be a figure with lush breasts and hips with an emphasized narrow waist. In the 1950s, Merlin Monroe with parameters 96-58-96 became a role model.

In the 1960s, the “hourglass” cult continued, but became less pronounced. Monroe was replaced by Brigitte Bardot. She, although she had an outstanding figure, was more long-legged and fragile.

Along with the sexual revolution of the 1970s came the trend towards subtility. Famous fashion houses began to produce unisex clothing, models on the catwalks became thinner and thinner, and the boundaries between the sexes became more blurred. Twiggy became the iconic figure of the time.

In the next decade, the scales tipped sharply in the direction of sports – Pilates and fitness, bright swimsuits and tights became fashionable. A strong trim figure with relief muscles, broad shoulders and pumped muscles was considered beautiful.

In the 1990s came the time of supermodels. Cindy Crawford, Naomi Campbell, Linda Evangelista seem to have gathered the best of each era. The ideal is becoming the same “90-60-90” at 175 cm height. Girls are supposed to be tall and long-legged, subtile but with outstanding forms. Such a hard-to-achieve ideal has been fixed for many years in the public consciousness and on the covers of glossy magazines.

Legs like Kendall’s, butt like Kim’s: modern beauty standards

In the new millennium, two major trends have had time to change. First, girls all over the world strived for exaggerated thinness and slimness, trying to imitate famous models and mannequins. Natalia Vodianova, Gemma Ward and Coco Rocha became the iconic figures of the 2000s.

However, now the course has changed again. With the popularity of Kim Kardashian, lush pin-up shapes have returned to fashion, only even more exaggerated – exaggeratedly large breasts and hips and extremely narrow waist. Today the main attention is paid to the lower part of the body. At the same time, the figure should be not just voluminous, but taut and firm. Jennifer Lopez, Beyoncé, Rihanna – to such forms girls aspire to today.

In general, we can note the trend for a variety of figures. In the past few years, more and more often begin to talk about bodypositive and the beauty of the body as such. Today on the catwalks can be seen and “classic” models of the 2000s, and ideal in everything angels Victoria’s Secret, and plus-size girls. The boundaries of the “ideal” are gradually expanding.