Hitler or Gogol: What Puma sneakers did not please the users of the Network

Recently, shoes from the German company Puma were heavily criticized, and the brand itself was accused of Nazism by users of social networks. The fact is that people saw Adolf Hitler’s portrait in ordinary sneakers. Let’s find out whether the designer’s move could have been intentional and what the outfitter has been accused of before.

What did Puma’s collection not please internet users?

Puma designers decorated the shoes with black lines. If you look at them from above, it looks like the face of a German dictator, who wore slanted bangs and a short mustache.

We’re talking about the Storm Adrenaline pair from the fall/winter 2019 collection. The brand itself in the advertising campaign compares the sneakers to a thunderclap. There’s no other way to put it. No one expected that the model would cause such a resonance. It is worth saying that the scandal might not have reached large proportions, if Internet users had not remembered the past of the creators of Puma Rudolf Dassler and his brother Adolf, the founder of adidas.

The situation hit the company’s financial situation significantly. Puma had to recall the entire batch of sneakers from the market. At the same time, the German entrepreneurs assured that they did not mean anything bad and only wanted to celebrate the 40th anniversary of the formation of the UAE.