The trend for naturalness. What stars look like without photoshop

It’s nice to realize that the fashion for naturalness is gaining popularity in the world. Hollywood stars and Russian media personalities are increasingly abandoning retouching and stereotypical looks. Some of them are literally fighting for naturalness and trying to change the world of glossy. We tell you which popular artists and bloggers are not ashamed of their flaws and can safely refuse digital processing of personal photos.

Lady Gaga

In 2013, at the ceremony of the Glamour “Woman of the Year” award, the singer criticized the glossy’s policy of retouching her appearance on the magazine’s covers. Editing made her appearance on the pictures unnatural, and the artist did not like it. Gaga, of course, accepted the statuette, but expressed from the stage not words of gratitude, but remarks.

My skin looks too perfect and my hair is too silky. I don’t look like this when I wake up in the morning.

You could say that the singer rebuked the magazine for hypocrisy. Because on its pages they write about the changes that occur in modern show business and society in relation to appearance, but at the same time they do not want to put a natural cover.

In her “instagram” the artist also does not use photoshop, but also without makeup is rarely shown. But in 2018, on the cover of Vogue magazine, Gaga appeared before readers in a feminine and natural image, which was unusual for her. After all, she is used to stunning the public with makeup.

Beyoncé

H&M’s advertising campaign also got a kick out of the star for the retouching. Beyoncé was outraged that she was made too thin and asked to return her roundness. The company had to present the singer to the world as she is.

Natural forms Beyoncé is definitely not embarrassed, even proud of them. Fans also love the singer unadorned. True, a few times she was still caught in photoshop. Subscribers noticed that in the photos from a vacation with her husband and rap singer Jay-Z, the singer made herself slimmer legs. The photos were later deleted.

Another scandal occurred when Beyonce’s portraits hit the Internet. They showed skin imperfections. This led users to believe that most of the rest of the singer’s shots were, in fact, systematically retouched. However, she denies using digitalization of her face and body. Beyoncé says she just knows the rules of posing and uses good light to create the shots. We hope she’s not being sly.

At least in the photos from her 2016 vacation, the artist’s image is pleasing to the eye. She is dressed in a feminine dress and poses without makeup. Such Beyoncé is rarely seen.

Tatiana Mingalimova

Tatiana is known thanks to the YouTube-channel “Gentle Editor” and the project “Girlfriends”. The blogger also does not try to change her appearance with the help of retouching.

In one of the interviews, the girl admitted that maybe her skin is imperfect, but there are cosmetics for airs. Mingalimova sincerely does not understand why to change facial features and natural forms, resorting to digital processing.

Despite the fact that in her “instagram” Tatiana exhibits photos without retouching, the blogger continues to be followed by more than 200 thousand fans. And in the spring of 2019, Mingalimova launched a flashmob, in which social network users posted personal photos without processing with the hashtag #NezhnyeIs imperfections. Even Russian celebrities supported the idea.