Poparazzi: a new Instagram or a temporary phenomenon?

Poparazzi: a new Instagram or a temporary phenomenon?

Elizaveta Surova

Elizabeth Surova

What is Poparazzi? New social network

A social network that has conquered thousands of people in America.

Today it is not surprising to see new social networks gaining rapid popularity. Poparazzi is just such a social network, which appeared at the end of May this year. We tell you more about the app below.

The idea behind Poparazzi

Everyone is used to seeing edited staged photos and faked emotions on videos in social networks. But this is definitely not the case with Poparazzi. According to the developers, the application should show real people in real life, so the use of filters is not available in the service.

Principles of work of the application

The name of the service gives a rough understanding of the whole concept of the application. According to the idea of the developers, users should take pictures of other people, trying on the role of paparazzi. Therefore, a person’s profile shows, first of all, photos with his participation from other users, and then his own.

Unique features of Poparazzi

Since the main idea of the developers is to show the real world without embellishments, the application has some features. First, it promotes the trend of “Anti Selfies”, so you can’t switch to the front camera. Secondly, you can’t edit the photos before publishing. Now everyone will see wrinkles, irregularities or physiological features. Also in the application there are no hashtags and captions. You can only react to the publication by using emoji. Poparazzi also utilizes a trick that millions of Instagram users struggle with, namely viewing the number of followers each other has. In the new app, you can only observe the number of Pop (photos with your participation).

New social network

New social network

However, if your photo taken by another person is not to your liking, it can be deleted, at least in yourself. Will it be deleted on other users? The question remains open for now. There is also an option to close your account. Then mark you in the photo will be able only to users approved by you.

Promotion in TikTok

So far, the application is available only on the iOS service, but the developers are already trying to make it available to all users. To test the social network, they chose to create viral content in another popular social network, namely TikTok. Already in a few days, the Poparazzi account gained 10 thousand users. Thanks to effective promotion, there were already 500 thousand requests for pre-installation by the official launch of the app.

Whether the new application will replace the much-loved Instagram or not, time will tell. But it is interesting that an entire program is being created, cultivating the value of its originality and uniqueness, despite the general trends and chips.

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