Sports equipment from luxury brands: why do they do it?

Some haute couture houses, in addition to their own closet items, also produce sports equipment. So, maybe luxury not only borrows from, but also pays tribute to the sports sphere?

Why do luxury brands produce sports equipment?

Modern fashion would look very different if there were no sports. Sport-chic style is a popular trend for 2021-2022. It combines comfort combined with high fashion trends. By releasing sports items, fashion houses pay homage to the sporting field and stay on trend. All of the following items can be a piece of equipment in a particular sport for amateur or professional athletes, and can turn into a luxury accessory or become another trophy in a private collection.

Louis Vuitton bicycle

Price: £ 20,200 (about 2 mln rubles).

In this case we are talking not about one model, but about the whole collection, which the brand released together with bicycle manufacturers Maison Tamboite. This is a French workshop that has been making world-famous handmade bicycles for over 100 years.

The joint capsule includes two combined models: bicycles suitable for both city and countryside. The models differ in the frame structure – closed frame and beveled frame, as well as in the element for storing things – one model has a luggage rack, the second one has a net on the front part. The bikes are available in several color palettes. The saddle, frame trim, wheels and handlebars are decorated with embossing and prints with the traditional LV monogram.

Dior skis

Price: 750 000 rub.

Skis of dark blue color are the result of DIOR AND AK SKI collaboration. They merge technical skill of the Swiss brand and high fashion of Dior. The base of the ski is made of P-Tex plastic, which increases its speed characteristics, and is decorated with the DIOR symbol made of aluminum. The skis have high dynamic performance and perfect grip. It is noteworthy that there is no metal in the construction, so the product is lightweight and highly maneuverable. It should be noted that the skis are only a part of the Ski collection, which includes ret-a-porter (ready-to-wear), snowboards and accessories.

Tiffany & Co. table tennis rackets

Price: $ 700 (about 52 thousand rubles)

A luxurious alternative to traditional table tennis rackets. They will make even an ordinary ping-pong match luxurious. Each blue racket is made of leather and American walnut and decorated with sterling silver elements. The set is complemented by white table tennis balls.

Versace boxing gloves

Price: $ 3275 (about 242 thousand rubles).

The fashion house rethinks the outfit for workouts by releasing sports accessories with Barocco print. If you like to take risks and take part in fights in the ring, leather boxing gloves with golden floral print and hook-and-loop fastener will be perfect for you. They will give you a truly “chic” punch. In addition to the gloves, the collection also includes a cape and boxer shorts.

Chanel Skimboard

Price: $ 7600 (about 562 thousand rubles).

Gliding on the water on a shiny Chanel surfboard sounds like a perfect way to combine extreme sport with high fashion. The black surfboard is adorned with the brand’s signature white double “C” logo. In addition, it comes with a pouch.

Hermes Chess

Price: $ 7500 (about 555 thousand rubles).

A chessboard and pieces made of natural mahogany will turn any game into art. In its Instagram Hermes created an ASMR-video and offered to listen to the sound of pieces that move not according to the rules.

Saint Laurent tennis racquet

Price: $ 770 (about 57 thousand rubles)

The result of Saint Laurent and Wilson cooperation is a tennis racket with black and white chess pattern and a corresponding case for it, combining functionality, stylish design and repeating the racket design. The collection is also complemented by white tennis balls.

PRADA yoga mat

Price: $ 203 (about 15 thousand rubles).

The mat is made of soft, elastic, non-slip material resembling suede. Branded triangles, which make up an optical illusion, turn the yoga mat into an object of art. It will make yoga an integral part of your life.